2017 is going to be a wonderful year for the content marketing industry and rightly so. The consumers today are driven through a humongous amount of ads and notifications when these engagements no longer have the same effect as they used to. It is no surprise that the number of Ad block users has grown to near a billion in a couple of years. There have been recent updates in the SEO world and Google has made it sure that the Webmaster does not take any undue advantage. Therefore, whether you are going to have an organic or a direct traffic towards your website, the content is going to play a crucial role.
The question of content gaining the importance it’s no brainer, the question, however, is what kind of content will be playing the important role for the coming 12 months? Let us go through some of the content marketing trends that will dominate the year 2017
1. Increase in number of videos
The video is going to play a crucial role in the year 2017. The number of videos has drastically increased and dramatically changed the marketing landscape. The publishers are realizing the power of live videos and more and more marketers are starting to realize the benefits of apps like Snapchat. This video trend is likely to grow and dictate the video content marketing in 2017. Snapchat, for example, has reached over 100 million daily active users in the year 2016. This aspect alone cannot be ignored. Moreover, the direct competitor of Snapchat, the periscope has also now reached over 210 million broadcasts. The Instagram which is owned by Facebook is trending with its stories. This also has a breach of more than hundred million daily active users. Moreover, Instagram has been able to apply both the Snapchat and periscopes features in one. The use of videos for content marketing has already increased 4X in the year 2016.
The customization approach has always proven to be a better aspect of doing work than going the generic way, although, it is interesting to note that it has not been applied the same way on content marketing. It might have been applied on a small scale but not on a larger scale as of yet. However, as more and more content will be churned out every single month the segmentation will definitely, by the way, to stand out amongst the crowd. Standing out is going to be the defining moments in 2017. This was an inevitable step because content marketing is getting crowded. The brands are now specifically targeting niche topics that are able to solve particular problems of the audience segments. Because of the analytical reach with the help of behavioral data and consumer insights customization and segmentation is becoming easier by the day. The market is assured take advantage of this in 2017.
3. Virtual Reality
This is going to be another interesting trend of marketing quotes in the year 2017. The virtual reality is in itself a form of content,, know more at https://marketingquotes.com.au/. It is a channel through which the content is clearly displayed to the audience. Because of this ability to connect more closely with the consumers, the trend is going to see an increase in the year 2017. The reputed financial institution Goldman Sachs in its recent reports has stated that VR is going to be bigger than the TV in less than 10 years. The number of virtual reality users is poised to double up from 40 million this year to 80 million in 2017.
In the above points, we have seen as to what the future of digital marketing will be for the next 12 months. The technology and innovation are going to take some very interesting steps in the field of content marketing. It is now up to the marketers to play the game and win the hearts of the audience.